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	<title>创业投资与创业融资 &#187; 创业</title>
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	<description>VC, 创业, 风险投资 -- 文章汇总</description>
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		<title>创业初期就需要营销，营销就是经纪</title>
		<link>http://www.vc-investment.net/blog/chuangye-yingxiao-jingji/</link>
		<comments>http://www.vc-investment.net/blog/chuangye-yingxiao-jingji/#comments</comments>
		<pubDate>Sun, 06 Feb 2011 10:45:41 +0000</pubDate>
		<dc:creator>tutubishop</dc:creator>
				<category><![CDATA[创业融资]]></category>
		<category><![CDATA[创业]]></category>
		<category><![CDATA[经纪人]]></category>
		<category><![CDATA[销售]]></category>

		<guid isPermaLink="false">http://www.vc-investment.net/blog/?p=269</guid>
		<description><![CDATA[创业初期融资成功最有可能的是找到天使投资。天使是什么样的最好？当然是在同行业有企业经营经验的最好，因为这样天使可以把企业经营的经验传给创业人而且可以引荐业内联系和政府关系。天使同时也是创业企业的经纪人。<table class="wumii-related-items" cellspacing="0" cellpadding="2" border="0" width="100%" style="clear: both;">
    
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		<item>
		<title>什么人创业最容易成功</title>
		<link>http://www.vc-investment.net/blog/%e4%bb%80%e4%b9%88%e4%ba%ba%e5%88%9b%e4%b8%9a%e6%9c%80%e5%ae%b9%e6%98%93%e6%88%90%e5%8a%9f/</link>
		<comments>http://www.vc-investment.net/blog/%e4%bb%80%e4%b9%88%e4%ba%ba%e5%88%9b%e4%b8%9a%e6%9c%80%e5%ae%b9%e6%98%93%e6%88%90%e5%8a%9f/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 13:04:15 +0000</pubDate>
		<dc:creator>tutubishop</dc:creator>
				<category><![CDATA[创业融资]]></category>
		<category><![CDATA[创业]]></category>
		<category><![CDATA[折腾]]></category>

		<guid isPermaLink="false">http://www.vc-investment.net/blog/?p=257</guid>
		<description><![CDATA[这年头蠢蠢欲动想折腾的多，都是青春无悔，可敬可叹。 . 在广州留交会上，见到最多的是两类项目。一类是“看到”中国的大市场，于是想个idea，然后陶醉于自己的idea，毅然已经是精神上的亿万富翁。 另一类是在国外大公司掌握一门技术，看多了成功故事，感觉老板不比自己IQ高，睡觉前想到“将相宁有种乎”这句名言，and it lucky being a Chinese nowadays, 何不回国折腾一番。于是想到N年后的自己，毅然也已经是精神上的亿万富翁。 还有一些明显知道自己靠这个项目做不成亿万精神富翁，仅仅是想折腾而已，真是何苦来呢？这些人真的缺个事来折腾么？ . 在中国，有三种人创业最容易成功。一种是在中小型公司里做业务员，然后拉一个搞生产的或做技术的出来Copy一档生意；第二种是国企改制，在国外那就MBO；第三种是有资源有关系，例如姐夫是大公司里面的采购经理或者有本事拿到政府批文。  从另一个角度来讲，做一番工商业，一个要订单，二个要有人。所以说，海归创业，是三不靠。<table class="wumii-related-items" cellspacing="0" cellpadding="2" border="0" width="100%" style="clear: both;">
    
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                        <font size="-1" color="#333333" style="line-height: 1.65em; font-size: 12px !important;">和中国穷人一起创业的洋妞儿 (@bstory)</font>
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</table>]]></description>
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		</item>
		<item>
		<title>创业成功是一种信仰</title>
		<link>http://www.vc-investment.net/blog/%e5%88%9b%e4%b8%9a%e6%88%90%e5%8a%9f%e6%98%af%e4%b8%80%e7%a7%8d%e4%bf%a1%e4%bb%b0/</link>
		<comments>http://www.vc-investment.net/blog/%e5%88%9b%e4%b8%9a%e6%88%90%e5%8a%9f%e6%98%af%e4%b8%80%e7%a7%8d%e4%bf%a1%e4%bb%b0/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 15:43:20 +0000</pubDate>
		<dc:creator>tutubishop</dc:creator>
				<category><![CDATA[创业融资]]></category>
		<category><![CDATA[创业]]></category>
		<category><![CDATA[市场]]></category>
		<category><![CDATA[销售]]></category>

		<guid isPermaLink="false">http://www.vc-investment.net/blog/?p=208</guid>
		<description><![CDATA[创业成功是一种信仰，有信仰而又最后成功的只是一小撮。 吵吵创业的朋友，有些只看到市场，看不到真正需求；有些有了金刚钻，就想揽瓷器活。我不吭声，祝他们成功。这年头蠢蠢欲动想折腾的多，都是青春无悔，可敬可叹。 留交会上，见到最多的是两类项目。一类是“看到”中国的大市场，于是想个idea，然后陶醉于自己的idea，毅然已经是精神上的亿万富翁。 另一类是在国外大公司掌握一门技术，看多了成功故事，感觉老板不比自己IQ高，睡觉前想到“将相宁有种乎”这句名言，and it is lucky being a Chinese nowadays, 何不回国折腾一番。于是想到N年后的自己，毅然也已经是精神上的亿万富翁。 三种人创业最容易成功。一种是在中小型公司里做业务员，然后拉一个搞生产的或做技术的出来Copy一档生意；第二种是国企改制，在国外那就MBO；第三种是有资源有关系，例如姐夫是大公司里面的采购经理或者有本事拿到政府批文。从另一个角度来讲，做一个成功企业，一个要订单，二个要有人。如果有人承诺会给订单给你，你还要想想，那个订单会长久稳定么？你有成功运作这类项目的经验么？<table class="wumii-related-items" cellspacing="0" cellpadding="2" border="0" width="100%" style="clear: both;">
    
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                        <font size="-1" color="#333333" style="line-height: 1.65em; font-size: 12px !important;">创业初期就需要营销，营销就是经纪</font>
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                        <font size="-1" color="#333333" style="line-height: 1.65em; font-size: 12px !important;">什么人创业最容易成功</font>
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                        <font size="-1" color="#333333" style="line-height: 1.65em; font-size: 12px !important;">创业初期如何融资？</font>
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</table>]]></description>
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		</item>
		<item>
		<title>创业起步阶段需要注意的几点</title>
		<link>http://www.vc-investment.net/blog/chuangye-qibu-zhuyi/</link>
		<comments>http://www.vc-investment.net/blog/chuangye-qibu-zhuyi/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 13:58:57 +0000</pubDate>
		<dc:creator>tutubishop</dc:creator>
				<category><![CDATA[创业融资]]></category>
		<category><![CDATA[产业链]]></category>
		<category><![CDATA[价值链]]></category>
		<category><![CDATA[创业]]></category>
		<category><![CDATA[技术]]></category>
		<category><![CDATA[行业]]></category>
		<category><![CDATA[起步]]></category>

		<guid isPermaLink="false">http://www.vc-investment.net/blog/?p=186</guid>
		<description><![CDATA[创业起步阶段需要关注你的客户,认清企业在产业价值链中的位置,不要过分注重技术,熟悉企业所在的行业,加强企业文化建设,加强管理团队建设,善于利用外部资源,不要忽视财务管理.<table class="wumii-related-items" cellspacing="0" cellpadding="2" border="0" width="100%" style="clear: both;">
    
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                        <font size="-1" color="#333333" style="line-height: 1.65em; font-size: 12px !important;">创业初期就需要营销，营销就是经纪</font>
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</table>]]></description>
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		</item>
		<item>
		<title>创业融资小贴士</title>
		<link>http://www.vc-investment.net/blog/%e5%88%9b%e4%b8%9a%e8%9e%8d%e8%b5%84%e5%b0%8f%e8%b4%b4%e5%a3%ab/</link>
		<comments>http://www.vc-investment.net/blog/%e5%88%9b%e4%b8%9a%e8%9e%8d%e8%b5%84%e5%b0%8f%e8%b4%b4%e5%a3%ab/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 13:58:15 +0000</pubDate>
		<dc:creator>tutubishop</dc:creator>
				<category><![CDATA[创业融资]]></category>
		<category><![CDATA[创业]]></category>
		<category><![CDATA[投资商]]></category>
		<category><![CDATA[融资]]></category>
		<category><![CDATA[贴士]]></category>
		<category><![CDATA[销售预测]]></category>

		<guid isPermaLink="false">http://www.vc-investment.net/blog/?p=184</guid>
		<description><![CDATA[我有个创意，我要融资！ 单有好的创意还不够, 你还需要有独特的“竞争优势”, 这个优势保证即使整个世界都知道你有这样一个创意你也一定会赢。除了有好的创意或者某种竞争优势还不够, 公司人人能建，但你会经营吗？如果你能用不多的几句话说明上面这些问题, 并提起投资商的兴趣, 那么接着你就可以告诉他你计划需要多少资金, 希望达到什么目标。 关于先入优势 需要注意的是, 先入者并不能保证长久的优势，如果你强调先入优势, 你必须能够讲清楚为什么先入是一种优势, 是不是先入者能够有效地阻碍新进入者, 或者用户并不轻易更换供应商。 注重市场而不是技术水平 许多新兴企业，尤其是高科技企业的企业家都是工程师或科学家出身。由于其专业背景和工作经历，他们对技术的高、精、尖十分感兴趣，但是投资人关注的是你的技术或产品的盈利能力，你的产品必须是市场所需要的。技术的先进性当然是重要的, 但只有你能向投资商说明你的技术有极大的市场或极大的市场潜力时他才会投资。很多很有创意的产品没能获得推广是因为发明人没有充分考察客户真正需要什么, 没有选准目标市场或者做好市场推广。投资家是商人, 他们向你投资不是因为你的产品很先进, 而是因为你的企业能赚钱。 凭什么说你能做到那么大的规模 一个常见的错误是对于市场规模的描述太过空泛, 或者没有依据地说自己将占有百分之好几十的市场份额，这样并不能让人家相信你的企业可以做到很大的规模。 为什么不提竞争对手 有些企业家为了强调企业的独特性和独占优势, 故意不提著名的竞争对手, 或者强调竞争对手很少或者很弱。事实上, 有成功的竞争对手存在正说明产品的市场潜力, 而且对于创业投资公司来说, 有强势同行正好是将来被收购套现的潜在机会。 根据市场需求量还是根据销售能力预测 销售预测的一个常见错误是先估算整个市场容量，然后说自己的企业将获得多少份额，据此算出期望的销售额。另一个值得怀疑的的方法是先预计每年销售额的增长幅度，据此算出今后若干年的销售额。 过于的乐观的估计会令人感到可笑。例如有人这样估计营业额：我发明了一种新鞋垫，假设全国人民每人每年买两双，那么市场容量有26亿双，我们只要获得这个市场的一半就不得了了！ 比较实在可信的方法是计划投入多少资源，调查面向的市场有多少潜在客户, 有哪些竞争产品，然後根据潜在客户成为真是用户的可能性和单位资源投入量所能够产生的销售额, 最后算出企业的销售预测。 电梯间演讲（elevator pitch）很重要 也许你会在公共场合偶然遇到一位投资家, 也许投资商根本不想看长长的商业计划书, 你只有几十秒钟的时间吸引投资商的注意力。当他的兴趣被你激发起来, 问起你公司的经营队伍、技术、市场份额、竞争对手、金融情况等问题时, 你已经准备好了简洁的答案。 与投资者讲价钱 投资者对创业企业的报价往往类似于升价拍卖, 如果投资者真的很看好这家企业, 他会提高对企业的作价，到双方达成一致意见为止。另一方面，创业企业在融资时的报价行为类似于降价拍卖, 刚开始时自视甚高，期望不切实际的高价, 随着时间的推移, 企业资金越来越吃紧，投资意向一直确定不下来, 锐气逐渐磨钝, 结果最后接受现实的价格（虽然有时不那么情愿）。<table class="wumii-related-items" cellspacing="0" cellpadding="2" border="0" width="100%" style="clear: both;">
    
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		<title>创业初期如何融资？</title>
		<link>http://www.vc-investment.net/blog/%e5%88%9b%e4%b8%9a%e5%88%9d%e6%9c%9f%e5%a6%82%e4%bd%95%e8%9e%8d%e8%b5%84%ef%bc%9f/</link>
		<comments>http://www.vc-investment.net/blog/%e5%88%9b%e4%b8%9a%e5%88%9d%e6%9c%9f%e5%a6%82%e4%bd%95%e8%9e%8d%e8%b5%84%ef%bc%9f/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 13:54:14 +0000</pubDate>
		<dc:creator>tutubishop</dc:creator>
				<category><![CDATA[创业融资]]></category>
		<category><![CDATA[vc]]></category>
		<category><![CDATA[创业]]></category>
		<category><![CDATA[现金流]]></category>
		<category><![CDATA[融资]]></category>
		<category><![CDATA[银行透支]]></category>
		<category><![CDATA[销售]]></category>

		<guid isPermaLink="false">http://www.vc-investment.net/blog/?p=182</guid>
		<description><![CDATA[不要以为自己的项目好或技术先进，获得VC的投资就不成问题。创业融资也需要费用支出，需要花费很多精力和时间，而且如果只是抱着试试看的态度去融资，十之八九是不会成功的。所以，创业融资必须做好融资准备工作（do your home work）。如果融资没有把准备工作做好，很可能是结果不仅仅是未能找到最合适的投资者，而且交易结构和条款对融资企业很不利，从而为企业今后的发展带来隐患。<table class="wumii-related-items" cellspacing="0" cellpadding="2" border="0" width="100%" style="clear: both;">
    
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                        <font size="-1" color="#333333" style="line-height: 1.65em; font-size: 12px !important;">怎样获得VC的投资 2 —— 创业融资概要</font>
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		<title>再谈创业方向和商业模式的选择</title>
		<link>http://www.vc-investment.net/blog/%e5%86%8d%e8%b0%88%e5%88%9b%e4%b8%9a%e6%96%b9%e5%90%91%e5%92%8c%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e7%9a%84%e9%80%89%e6%8b%a9/</link>
		<comments>http://www.vc-investment.net/blog/%e5%86%8d%e8%b0%88%e5%88%9b%e4%b8%9a%e6%96%b9%e5%90%91%e5%92%8c%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e7%9a%84%e9%80%89%e6%8b%a9/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 13:44:04 +0000</pubDate>
		<dc:creator>tutubishop</dc:creator>
				<category><![CDATA[创业融资]]></category>
		<category><![CDATA[制造业]]></category>
		<category><![CDATA[vc]]></category>
		<category><![CDATA[创业]]></category>
		<category><![CDATA[现金流]]></category>
		<category><![CDATA[风险投资]]></category>
		<category><![CDATA[高科技]]></category>

		<guid isPermaLink="false">http://www.vc-investment.net/blog/?p=180</guid>
		<description><![CDATA[实际上你选行业的机会并不多，绝大部分创业成功的人是行业选择了他。换一种说法，就是不熟不做，刚好你入了一个有创业机会的行业，或者你周围的亲戚朋友由不少人从事某一个行，因此你耳闻目睹熟悉了这个行业，那么你还有什么其他选择保证你能快速起步而且风险较小呢？ 好了，既然行业选择你不能有太大作为，那么是不是你就无可奈何必须走别人的老路呢？当然不是。 虽然每一个行业都有共性，但是动动脑筋，还是可以不落俗套地设计出独特的商业模式。同样做家电制造，分销渠道的设计不同，给批发商和零售商留的利润空间不同，对回款的要求不同，结果总体的运营效果都不一样。 现金流设计是商业模式里面最重要的一个方面，可是很多人谈到商业模式却忽略了这个方面。 贴牌装配的利润很低，遇到汇率波动还有很大风险，但是前些年在深圳，有几家小电子厂在五、六年内做成几万人的OEM贴牌厂，专做DVD和手机这类产品的贴牌制造，这就是现金流好的例子。 正现金流怎么得来？有很多办法，例如分期付款买物业，钱未付清就拿出去抵押贷款，如果在房地产上升周期还可以升值，升了值可以抵押到更多；再例如开了大卖场子就有工厂给商品的上架费，免费供货给场子销售，商品卖掉后或三个月后再付货款给厂家。只要上架费和上架后三个月内销售出去的金额够支付以前的货款，连锁店就可以滚动下去。 制造业也可以用类似的玩法。只要零配件供应商给两三个月的赊数期，制造商能够在一两个月内制造出来并马上收到客户的付款，那么扩张越快，现金流就越好。 郎咸平比较过国内房地产公司与香港四大地产公司的负债比，发现香港地产公司集团的负债比只有20％－30％，国内地产公司的负债比是100％多。 国内发展快的企业很多都这么玩，资金链断了就完蛋了。 如果只是玩一家单实体的企业，那么 operating cash flows （营运现金流）与 financing cash flow （融资现金流）是要分清，然后才能清楚了解企业运作是否健康。 那些个大企业集团，八个锅七个盖，只要玩得转，东方不亮西方亮，零售不赚钱可以从房地产补回来。这种玩法，在东亚和东南亚华人企业界里很普遍。 还有做VC的，投资一个高科技企业，同时控制一个上市企业，这个高科技企业没有operating cash flows没关系，上市企业没有operating cash flows 也没关系，概念炒作一下，让上市公司增发新股收购高科技企业，投资的高科技企业出售给上市公司，VC套现，然后VC就有正现金流了。 顺带说一句，不要受舆论影响，刻意追求什么高科技、朝阳行业、新兴产业。 以前还有很多人看不起低价做出口产品的血汗工厂。为什么还有那么多人愿意做？因为现金流好。有人抱怨中国工厂的利润低，利润大头都被外国人赚去了，可是人家外国客商是拿出资金来周转的，资金是要有回报的。<table class="wumii-related-items" cellspacing="0" cellpadding="2" border="0" width="100%" style="clear: both;">
    
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                        <font size="-1" color="#333333" style="line-height: 1.65em; font-size: 12px !important;">谈创业方向和商业模式的选择</font>
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                        <font size="-1" color="#333333" style="line-height: 1.65em; font-size: 12px !important;">为什么VC投资一般不要求控股</font>
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</table>]]></description>
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		<item>
		<title>谈创业方向和商业模式的选择</title>
		<link>http://www.vc-investment.net/blog/%e8%b0%88%e5%88%9b%e4%b8%9a%e6%96%b9%e5%90%91%e5%92%8c%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e7%9a%84%e9%80%89%e6%8b%a9/</link>
		<comments>http://www.vc-investment.net/blog/%e8%b0%88%e5%88%9b%e4%b8%9a%e6%96%b9%e5%90%91%e5%92%8c%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e7%9a%84%e9%80%89%e6%8b%a9/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 13:32:57 +0000</pubDate>
		<dc:creator>tutubishop</dc:creator>
				<category><![CDATA[创业融资]]></category>
		<category><![CDATA[制造业]]></category>
		<category><![CDATA[创业]]></category>
		<category><![CDATA[利润]]></category>
		<category><![CDATA[商业模式]]></category>
		<category><![CDATA[市场]]></category>
		<category><![CDATA[技术]]></category>
		<category><![CDATA[投资]]></category>
		<category><![CDATA[高科技]]></category>

		<guid isPermaLink="false">http://www.vc-investment.net/blog/?p=178</guid>
		<description><![CDATA[零售业做到最后就是一堆属于供应商的货；制造业做到最后就是一堆东西（厂房和机器）； 软件业做到最后就是一堆不值钱要淘汰的电脑；服务业做到最后就是一群各奔东西大哥哥小妹妹。<table class="wumii-related-items" cellspacing="0" cellpadding="2" border="0" width="100%" style="clear: both;">
    
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		<item>
		<title>什么人创业最有把握成功？</title>
		<link>http://www.vc-investment.net/blog/%e4%bb%80%e4%b9%88%e4%ba%ba%e5%88%9b%e4%b8%9a%e6%9c%80%e6%9c%89%e6%8a%8a%e6%8f%a1%e6%88%90%e5%8a%9f%ef%bc%9f/</link>
		<comments>http://www.vc-investment.net/blog/%e4%bb%80%e4%b9%88%e4%ba%ba%e5%88%9b%e4%b8%9a%e6%9c%80%e6%9c%89%e6%8a%8a%e6%8f%a1%e6%88%90%e5%8a%9f%ef%bc%9f/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 13:28:00 +0000</pubDate>
		<dc:creator>tutubishop</dc:creator>
				<category><![CDATA[创业融资]]></category>
		<category><![CDATA[中小企业]]></category>
		<category><![CDATA[创业]]></category>
		<category><![CDATA[销售]]></category>

		<guid isPermaLink="false">http://www.vc-investment.net/blog/?p=176</guid>
		<description><![CDATA[三类人创业成功把握最大。中型企业的销售人员;有关系的;父辈是经商的。<table class="wumii-related-items" cellspacing="0" cellpadding="2" border="0" width="100%" style="clear: both;">
    
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